UNITED STATES

MonaVie Product Specific Permitted Claims

1. MonaVie delivers a blend of 19 fruits, including the açai berry.
2. Açai is one of nature’s top superfoods.
3. Consuming MonaVie helps you to maintain a healthy and active lifestyle.
4. People who regularly consume MonaVie have reported better health and an overall sense of well being.
5. MonaVie products offer a simple and convenient solution to help meet some of your body’s nutritional needs.
6. MonaVie’s premier açai blend delivers antioxidants and phytonutrients to help maintain and promote good health.
7. In comparing ORAC scores, four ounces of MonaVie has the equivalent antioxidant capacity of approximately 13 servings of fruits and vegetables.

Açai Specific Claims   

1. The açai berry has been prized for centuries as a source of health, energy, and longevity.
2. MonaVie freeze-dried açai is unparalleled in its antioxidant strength. MonaVie’s freeze dried açai boasts more than 15 times the antioxidant capacity of whole blueberries and more than 20 times the antioxidant capacity of whole raspberries.
3. Pre-clinical research on the freeze-dried açai used in MonaVie products shows it to have:  

     1.     A high antioxidant capacity, especially against superoxide free radicals.

               i.        Freeze-dried açai in a SOD assay (SORAC) had one of the highest tested antioxidant capacities of any fruit or vegetable to fight
                          superoxide free radicals.

      2.     A high antioxidant capacity, especially against peroxyl free radicals.

      3.     A nutritional analysis of the freeze-dried açai used in MonaVie products found it to have anthocyanins, proanthocyanidins, and other
               flavonoids.

  MONAVIE ACTIVE CLAIMS 

MonaVie Active Structure/Function Claims (Glucosamine)

1. MonaVie Active contains the additional benefits of glucosamine to help maintain healthy joint function.
2. Glucosamine in MonaVie Active is a natural substance found in healthy cartilage.
3. Glucosamine helps build glycoproteins, which are essential in making and maintaining healthy connective tissue and joint cartilage.
4. Glucosamine helps promote joint mobility, health, and function.
5. Glucosamine helps maintain healthy joint flexibility and range of motion.

 Unauthorized Health Claims

1. Do not use terms or phrases that suggest the product can prevent, mitigate, diagnose, treat or cure a disease.
2. Do not use terms or phrases that suggest an ingredient can prevent, mitigate, diagnose, treat or cure a disease.
3. When promoting the product, do not use scientific studies or other publications that discuss the effects of the ingredients if they conclude or suggest the ingredients can prevent, mitigate, diagnose, treat or cure a disease.

MONAVIE PULSE APPROVED CLAIMS LIST

 HEART CLAIMS

• Heart friendly.
• Supports heart health.
• Supports the heart and cardiovascular system.
• MonaVie Pulse’s unique blend of fruits is noted for its antioxidant polyphenol content.
• MonaVie Pulse is formulated to support heart health.
• MonaVie Pulse is a heart healthy blend with added plant sterols, resveratrol, and omega-3s.
• Contains plant sterols that help maintain heart health.
• MonaVie Pulse was designed with your heart in mind.
• Resveratrol is an antioxidant that supports the cardiovascular system and the body’s ability to protect healthy blood vessels.

 HEART DISEASE (CHD-CORONARY HEART DISEASE) HEALTH CLAIM

• Foods containing at least 0.4 g per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 g, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Two servings (4 oz) of MonaVie Pulse juice supply 0.8 g of plant sterols.
• Foods containing at least 0.4 g per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 g, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Two servings (2 packets) of MonaVie Pulse Gel supplies 0.8 g of plant sterols.

CHOLESTEROL CLAIMS

• Watching your cholesterol? MonaVie contains plant sterols, which studies suggest play a key role in lowering cholesterol.
• Helps maintain existing healthy cholesterol levels.
• Helps maintain healthy cholesterol levels already within a normal range.
• Studies suggest that when plant sterols are present, the body absorbs less cholesterol.
• Plant sterols compete with cholesterol for absorption in the body.

GENERAL CLAIMS

• MonaVie Pulse, like red wine, contains a variety of phenolic (polyphenol) antioxidants including resveratrol, without the alcohol.
• Resveratrol has antioxidant and other body-beneficial properties. Resveratrol is a natural compound produced by some plants to protect it from environmental stresses like sun radiation.

MONAVIE PRODUCT SPECIFIC CLAIMS

• MonaVie delivers a blend of 19 fruits, including the açai berry.
• Açai is one of nature’s top superfoods.
• Consuming MonaVie helps you to maintain a healthy and active lifestyle.
• MonaVie products offer a simple and convenient solution to help meet some of your body’s nutritional needs.
• MonaVie’s premier açai blend delivers antioxidants and phytonutrients to help maintain and promote good health.
• In comparing ORAC scores, four ounces of MonaVie has the equivalent antioxidant capacity of approximately 13 servings of fruits and vegetables.

AÇAI SPECIFIC CLAIMS

• The açai berry has been prized for centuries as a source of health, energy, and longevity.
• MonaVie freeze-dried açai is unparalleled in its antioxidant strength. MonaVie’s freeze-dried açai boasts more than 15 times the antioxidant capacity of whole blueberries and more than 20 times the antioxidant capacity of whole raspberries.
• Pre-clinical research on the freeze-dried açai used in MonaVie products shows it to have:

                 –        a high antioxidant capacity (SORAC), especially against superoxide free radicals.

                 –        a high antioxidant capacity (ORAC), especially against peroxyl free radicals.

• Freeze-dried açai in a SOD assay (SORAC) had one of the highest tested antioxidant capacities of any fruit or vegetable to fight superoxide free radicals.
• A nutritional analysis of the freeze-dried açai used in MonaVie products found it to have anthocyanins, proanthocyanidins, and other flavonoids.

Important Guidelines

• MonaVie products (including Pulse) are not intended to replace or mimic the activity, effects, or benefits of drugs or medications.
• Do not substitute or replace your medication(s) with MonaVie Pulse.
• The plant sterol activity, effects, and benefits in MonaVie Pulse as it relates to heart health and cholesterol are significantly less than that found in drugs.
• If you have a concern of any kind related to MonaVie Pulse or its contraindications with medications, consult with your physician before consuming MonaVie Pulse.
• Do not use MonaVie Pulse as an alternative to physician consultation or advice.
• MonaVie Pulse does not cure heart disease.
• MonaVie Pulse does not cure, treat, mitigate, or prevent serious cholesterol problems.
• MonaVie Pulse is intended for healthy people, not for people with heart or cholesterol diseases.

MONAVIE PRODUCT SPECIFIC CLAIMS FOR EMV

Product Claims

• Increases energy
• Enhances performance
• Delivers a quick boost of energy
• Promotes alertness.
• Recharge your body and mind with a boost of sustained energy.
• No artificial flavours, colours, or sweeteners
• A healthy solution for your body’s everyday energy needs.

Caffeine Claims:

Caffeine from guarana, green tea and yerba mate promotes:

• Clarity
• Focus   
• Vigor
• Vitality
• Concentration

Palatinose Claims:

• Increases energy without the subsequent crash
• Supports endurance
• Delivers Palatinose™ for longer lasting and sustained energy

Acai claims:

• Acai has long been a staple in the diet of Brazilian natives.
• Modern science is confirming what Brazilian natives must have already known; that Açai has many body beneficial properties.
• Açai contains beneficial phytonutrients.
• The people of Brazil have traditionally used the açai berry as a source of energy.
• Acai is considered to be one of nature’s top super fruits.

BRAZIL CLAIMS

What is MonaVie Original?

1. MonaVie Original is a premium drink created from an exclusive blend of açaí and 18 other fruits, including cupuaçu, acerola, romã, cranberry, and blueberry.
2. The process used in the production of the product is completely innovative and incorporates freeze-dried açaí, purees, and concentrated juices. The processing of açaí occurs within 24 hours of harvesting due to its high oxidation index.
3. MonaVie Original: 19 fruits, an innovative formula, and an exclusive process.
4. A premium drink for everyday use.

What can I say about the product?

1. MonaVie is a premium drink with 19 delicious fruits, among them an exclusive form of açai (açai freeze dried powder). It’s made of powders, juices, and fruit concentrates.
2. This is a premium product due to its exceptional quality in all stages: from fruit selection and the freeze drying process to product distribution and taking caring of the consumer.
3. The freeze-drying process that produces the açai powder is innovative and exclusive. This is the only process capable of maintaining the unaltered properties of the fruit while allowing for a larger concentration of açai per bottle.
4. The product contains the antioxidant vitamin C and no added sugar.
5. It is a perfect addition to a balanced diet.
6. MonaVie Original is a convenient and deliciously healthy way to enjoy the flavor of the Amazon.
7. The variety present in MonaVie’s blend makes the final product a drink without comparison. It unites the properties of all fruits in a balanced form.
8. The quality of the product is assured at all times, including the pasteurization process. MonaVie uses a modern process of flash pasteurization, which rapidly heats and cools the product, guaranteeing its total safety for consumption. The traditional pasteurization method, widely used in the market, may cook out the nutrients. This doesn’t occur with MonaVie Original.
9. The MonaVie bottle is glass in order to avoid exposure to ultraviolet rays and their consequent oxidation.

What shouldn’t I say about the product?

1. It is important not to make any therapeutic claims regarding our products, including any mention of treatment, prevention, cure, and diagnosis of disease or medical conditions. Our Compliance department acts promptly regarding the violation of this policy.
2. We should also avoid making claims about antioxidant benefits or functionality, that the product benefits the body, or that the product contributes to health or well-being.